Studio 35

BRAND IDENTITY

Studio 35 started as a passion project of mine born out of my love for beautiful stationery. I began by making birthday cards for friends and family and realized how much joy personalized stationery brought me. I soon realized I wanted to share the love with other people in my community so I decided to open an online store called Studio 35. 

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logo breakdown

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wordmark

Studio 35 is named after the number of the apartment I grew up in, which is where I first expressed an interest for art and design. The type is a custom monoline script and it adds a nice playfulness. 

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symbol

The symbol is the old faithful HB pencil, which can also be interpreted as the universal tool for writing and drawing. HB pencils were always a part of my creative process and they still are today. 

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Finished logo

Studio 35 is a boutique because historically boutiques emphasize personal attention to the customer and I wish for all my future customers to feel special. The type framing the wordmark and symbol provides extra context.

logo application

Business cards

thank you cards

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