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It's so nice to meet you!

I’m an enthusiastic designer, who is passionate about telling stories, creating meaning and translating details into delightful, valuable experiences. My work goes beyond developing beautiful graphics. I enjoy blending design principles such as systems thinking, creative problem solving and classic elements of design to craft effective solutions and develop products that create a genuine impact on my audience. Design enables us to organize, communicate and curate the way we deliver information. Part of my personal mission is ensuring the resources people seek, are smart, accessible and at their core keep their needs in mind to create a thoughtful wholehearted solution.

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in my work

Storytelling is a very important aspect of my work. I believe that the narratives I create alongside my projects are what allows people to observe my work in the context of the experience it evokes rather than looking at a single product. This shift in focus, from product to experience, is what encourages people to explore my work from their own perspectives and find their own ways to relate to it. This also becomes an interesting and challenging process for me, as I find myself constantly looking for ways to create layers of meaning that enhance the experience I am aiming to present to my audience. I consider all of my projects an opportunity to learn something new and I am not afraid to experiment with methods and materials I have not  tried before. 

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