Button Factory Arts
Button Factory Arts is a community art centre in Waterloo with studio programs, gallery space, a gift shop and rental space. They offer art focused classes and workshops for all ages and they are a vibrant presence in the Waterloo arts community. This art centre is located in the building of an old button factory that has been serving the Waterloo region for over 100 years, and gave the Button Factory its iconic name.
The symbol can be interpreted as four buttons side by side or the four holes of one button paying homage to the Button Factory's history and location.
The wordmark uses a clean sans serif and stacks the words "Button Factory Arts" neatly beside the symbol. The perfectly circular O's echo the buttons shape in the symbol.
Each colour was matched with one of the Button Factory's core values.
and universal love
Art improves the lives of individuals within the community.
Growth, ambition and renewal
Helping people grow as artists and
Positivity, freshness and optimism
Encouraging artistic exploration
Sincerity, friendliness and stability
Art should be accessible to everyone.
GIFT SHOP ITEMS